I can hardly contain my excitement for Obama’s unprecedented campaign, historical win, and forward-thinking plans. I celebrated the big inauguration in Chicago, Obama’s “hometown,” after College Summit Rap Director training, which I will get to in a later post. And the city was awash in the the now-iconic “O” logo.
Watch the following videos of the creative process behind the brainstorming and eventual creation of the Obama ’08 logo from VSA Partners. The design strategy was so artfully done, and the impact is clear–as we all can see from the many “O” marks on paraphernalia ranging from bumper stickers to t-shirts and even tattoos.